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Local Business Video Marketing Solutions
Why Video?
People LOVE Watching Video!
Video Delivers Your Message While Engaging Your Audience.
Video Delivers Content on ALL Platforms.
Video is Easy to Share & People DO!
Video is Easy to Share on Facebook.
Video Sells Products & Services.
Video Adds Magic to Your Message.
Promote YOUR Message With Video to be seen, be heard, be known, be trusted, and get more sales.
How Can A Small Business Owner Start Using Video?
Before embarking on any video marketing plan, you need to decide what message you want to convey via video. Do you want to greet your website visitors when they arrive at your web page? This is a great place to start. A short video about what your business offers can serve as your virtual business card. This is called a business profile video. You have many options available to you from literally turning on your video camera and speaking your message to your target market to creating something different and memorable that will grab your audience’s attention. A combination of both is a really good idea as I have suggested to many clients. The traditional “talking head” video serves the purpose of letting your potential clients/customers get to “know” you. This is really important because people like to do business with people they know, like, and trust. However, unless you are a professional actor or speaker, your audience might not stay engaged long enough to receive your full message. This is where the magic of video comes into play. Using creative, unique, and memorable methods to deliver your business message will hold people’s attention longer and increase the chances of them hanging around long enough to hear and see your entire marketing message.
Solutions For Local Business Owners On A Limited Budget
Redoing videos over and over again to make sure you got everything right in one take or face the daunting task of loading your raw video into Camtasia or another editor to make everything perfect.
Making sure your videos were optimized for the web (So they looked good and didn’t take too long to start playing).
Having a different mobile version of your videos to show users of iPhone, iPad, Android and other mobile devices (More and more people are doing most of the web viewing from their smart phones and other mobile devices).
Basically using “duct-tape” to try and put all the pieces together with Camtasia, Screenflow, Jing, Handbrake while continually looking for the “perfect” solution to make it all easier or less time consuming.
Uploading large files to your own server, Youtube, Amazon S3 or other video hosting service.
Getting the proper code in place to display your videos with the hope that mobile devices would be able to see the mobile version of your video.
Well, Someone Has Finally Done Something About it!
Josh Bartlett, the creator of the industries leading video player called Easy Video Player, has truly done something innovative in video marketing.
His Easy Video Player software had game-changing features two years ago that other video marketing solutions have just recently tried to introduce.
And on top of that, Josh could boast about the following:
Tens of thousands of satisfied customers.
The lowest refund rate in the industry for Clickbank (Only 2%).
More top marketers and 6 to 7 figure launches use Easy Video Player than anything else. (Mike Filsaime, Chris Farrel, Ryan Deiss, Jason Moffatt, Maria Andros, Justin Brooke to name a few).
Rather than throw in a few, new and “cool” features and re-launch his product simply for the money, he listened to his customers and did something else.
He took over two years and hundreds of thousands of his own dollars to create something that will change the way you market your business with videos. He has TRULY made video marketing easy!
You’ll now be able to record, edit, publish, market and track all your videos with one, easy-to-use solution.
Drag and drop your video into a desktop application (Mac and Pc Compatible) that will optimize and convert (no need for Handbrake anymore) your video for the web, let you edit if needed, upload it and give you the code to copy and paste to your website.
Record your screen or face camera from within this application and even draw on the screen.
Never worry about whether users on mobile devices can see your videos (It creates and displays a mobile version of your videos for you).
Split test your videos to see which ones are shared the most, have the most engagement and which versions make the most money.
That’s just scratching the surface…
What all this ultimately means for you is that marketing your business with videos is going to be much, much easier.
And you’ll make a ton more money while having more time to do what you love.
Have You Been Introduced to the New & Amazing Easy Video Suite?
You can now record, edit, publish, market and track all your videos. (and increase your profits) with one easy-to-use solution. It is always easier to have all your tools in one toolbox rather than having one tool here and one tool there. That gets confusing. With Easy Video Suite, you can now do ALL your video marketing in one place!
What Exactly Can You Do With Easy Video Suite?
Video recording, Add buy buttons & call-to-actions, First advanced, live video marketing stats, Playlists, Split testing, SEO features, Seamless S3 integration, Video pages, Video conversion, Timed Events, Security, Drag-and-drop, and more.
Get Your Copy of Easy Video Suite Today! You Will be Glad You Did!
It is Much Easier to Have All Your Video Marketing Tools in One Place
I heard the buzz about this new platform from all the gurus online and decided to find out for myself if it is really as great as it was purported to be. Well, now after using Easy Video Suite for several weeks, I can attest to the fact that yes, indeed, it is WONDERFUL! It is so much easier to do a screen cast tutorial, convert it to be web-optimized, and upload it all in one step. Then once you have your video on the EVS platform, the fun begins. There are so many things you can do with your video including adding events, choosing a cool player, adding social share buttons, and much more. Just this evening, my partner asked me if we could move a video disclaimer set at the beginning of a video tutorial and I was happy to reply “no problem”. I can do that in a just a few minutes on ALL our videos. What a welcome change from the older days BEVS (before Easy Video Suite) when it would have taken me a few hours.
But I am Not a Video Guru or a Video Expert
That’s ok! EasyVideoSuite is for beginners and pros. The easy-to-follow tutorials and the support is outstanding! A real winner for all. Get your copy today! You will be glad you did!
A Website Without Leads is Like a Man on an Island – Alone!
You pay someone a lot of money or spend a lot of time creating a great-looking, content-rich website. That’s wonderful, but if no one knows it is there or you are not generating leads that convert into sales from your website, what do you have? Just a great-looking lonely website and an empty bank account.
You want to make sure you are spending your marketing dollars in the RIGHT place where you will get the most bank for your buck.
So, How Can You Generate Leads From Your Website?
Use lead capture forms and email newsletters.
Use SEO and make sure your website is found.
Make sure your content is engaging and speaks TO your target market.
Use analytics to see what is working and what is not working.
Make sure your website is simple, clean, easy to navigate, and user-friendly.
Use your website to brand your company and engage your audience.
Write a blog that provides valuable information to your target market helping establish you as your industry-expert.
About Those Marketing Dollars!
Are you tired of paying for expense advertising that doesn’t work? Have you tried using the Power of Video to get your marketing message heard?
Video Is Changing The Way The World Communicates
You can Reach a Much Larger Audience
Save Time & Money On Travel. Why Do You Think So Many companies Are Using Online Meeting Platforms?
Think About How Powerful Video Advertising Can Be! Lower Cost Than Print or TV
It is accessible To Everyone With An Internet Connection.
Video Brings Out The Emotions In The Person Who is Watching It.
Video Uses All Our Imagination And Engages All Our Senses. Therefore…
Videos Are Much More Effective For Marketing and Advertising.
Video is a 24/7 Global Selling Tool.
Someone, Somewhere, Has A Need For Your Product/Service.
Do You Want Them to Come to YOUR Website…Or Your Competitor’s Website?
Do You Want Them to Hang Around Your Website… Long Enough To See Your Value?
How to Generate Leads From Your Website
Learn More About Video Marketing & Grab A FREE Video Marketing Report!
Now You Can Brand Your Youtube Videos With InVideo Programming
Youtube is helping us drive viewership to a specific video and reinforce our channel branding with their latest feature “InVideo Programming“.
Those of us who create our own videos already know the importance of branding and calls to action and we have been including our brand and contact information in our videos. Now Youtube has made it even easier by allowing you to add your “brand” that is hyperlinked to your Youtube Channel RIGHT inside your video. You can choose if you want it to appear throughout the entire video or only in a specific place.
Get Started Engaging your Audience With InVideo Programming
Simply go to your channel settings. Select “InVideo Programming” from “Channel Settings”.
Now It’s Time to Feature Your Youtube Channel
Your first option is to feature your channel which will run throughout ALL your videos to reinforce channel branding. You can use your Youtube logo or upload a custom image. You can use a JPG, non-animated GIF, BMP or PNG file. Transparency is supported. Your image needs to be square and should be 800px by 800px and no larger than 1MB. Once you select your image, you can choose both the display time and location of your image. This image will show up on your video where and when you want it to, hyperlinks directly to your Youtube Channel, making it easy for people to subscribe to your channel.
Which Video Do You Want To Feature?
Do you have an older video you want to drive traffic to? How about featuring it on your current videos? Your settings are not etched in stone. You can go back and change your feature video whenever you want to. Position, display-time, and duration are variables that you get to choose from.
The Icing on the Cake: Youtube will be launching a way to track all your InVideo Programming campaigns by downloading a report! Go ahead and give it a try. Let us know what you think of Youtube’s new features!
How to Drive Viewership to a Specific Video and Reinforce Channel Branding Using InVideo Programming
Learn More About How to Incorporate Video In Your Marketing Mix!
Video Marketing Doesn’t Have to be Difficult or Expensive!
Have you wanted to dabble in some video marketing but think that it’s too expensive and out of your reach? Feel like it’s too hard to do it yourself (DIY)? Well, I have news for you, it’s not hard to do it yourself and it’s not hard to find a service provider who can do it for you expertly at a price you can afford. You don’t even have to hire offshore to get a reasonable price! You just need to know where to look.
First, if you want to DIY you’ll need to ensure you have the right software. This software can be had free via something called Open Source Software. Simply do a Google Search on “Open Source Video Editing Software” and you’ll come up with a list. There is also a list on Wikipedia that you can view here. You’ll have to choose a software that matches your operating system but there are free open source versions for any system.
If you have a little money to spend consider buying software called Camtasia. Camtasia is a full-fledged professional video editing software that works pretty well and is intuitive and easy to learn. You can even purchase lessons for learning Camtasia or watch their free lessons on their website. There are even free lessons on YouTube.com! If you have a MAC you can try Apple’s Final Cut Pro software. Both of these, you can try free for a specific amount of time. The important thing is to find some video editing software to use. There are even specialty versions of software you can buy specifically for creating YouTube.com videos with all sorts of easy to insert special effects. You can also use Microsoft Movie Maker or YouTube’s on online editor.
Once you have editing software you need to have a good camera. Purchasing an HD webcam or a HD digital camera of any kind will work well. Even if you can’t afford to purchase the best camera, the next most important thing is the lighting. If you have good lighting even a cheaper camera will work well. Lighting is something you have to practice at but you can use a variety of lights and lamps that you probably already even own to test out what works best for your particular video. The other aspect is sound, having a good microphone that cancels out extraneous sound is imperative to creating a perfect sounding video without sounds that bother people. It will take a bit of practice but you can do it!
There is also another alternative. Use PowerPoint to create engaging and compelling videos! A great place to get images, animated gifs, videos, and Powerpoint templates that almost create the video for you is PresenterMedia.
Animated videos are terrific in grabbing the attention of your viewers and engaging them long enough to hear your message.
Once you get those aspects out of the way, choose some content to get started. You can even choose content you’ve already used elsewhere to re-purpose. Try taking a blog post and creating it into a video. Don’t worry about mistakes, just keep working through mistakes and then work on editing it. You can adjust a lot of things via good editing including to a point, poor lighting. Even if you find that after creating the rough draft video you aren’t good at editing, you can send the raw footage to a service provider who specializes in video editing and production and come back with something that is probably better than you ever thought it could be. Prices vary so ensure that you get three to five quotes before you choose someone. Ask to see some before and after demonstrations of their work as well as checking them out on the Internet.
Now that you have your video, just post it on YouTube.com, your blog, your website, your social media, and sit back and wait for the response. Oh, don’t forget to use great key-worded titles, and descriptions so that potential customers can find you when they search Google. You’ll be surprised how fast your videos will show up on Google when placed on YouTube. Most of all have fun with your local video marketing and don’t get too bogged down with being perfect.
Need a Business Video But Don’t Want To Be in Front of a Camera?
There IS an alternative. You can use rich media text animations to “tell your story” for you. You can also use sites like Animoto, Go Animate, Xtranormal, and Sitepal where “others” can talk FOR you! Depending upon your comfort-level, business needs, and preferences, there are MANY ways to “say it with video”.
Need a Video?
Grab Your FREE Copy of “Instant Video Marketing Secrets”
Use The Power of Video To Promote Your Local Business!
When people go online they’re typically looking for answers to questions. One of the easiest ways to share information with them is through Video. YouTube is the number two search engine on the internet. People go there everyday looking for information. The easiest thing to do is think of the questions you get asked most often and answer those questions people. After all, if there are some people who are asking particular questions in your niche, there are probably other people that are wondering those same things. By doing so, you position yourself as an expert and someone that people will seek more information from.
