Competitive Intelligence: Staying Ahead of the Competition

Know What Your Competition is Doing and Where They are Doing it

The purpose of Competitive Intelligence and maintenance is to:

• Understand what direction your competitors are heading in and how they are getting there.
• Identify key differentials and attributes for your biggest competitors and for your own company.
• Know what your competition is doing in their SEO and social media space
• Gain a better knowledge of your competitors’ online marketing strategy
• Emulate what is working for your competitors
• Generate internal ideas based on what you discover to stay pro-active in your marketing efforts
• Learn what your competition is doing in terms of on-site SEO, link building, social media marketing, developing third party properties and other search marketing tactics
• Identify potential new threats which are making it up the rankings
• Discover tactics which are working (or not) for your competitors, improve upon them, and thrive in your overall marketing strategy.

Competitive Analysis: Staying Ahead of the Competition

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