Contact Page vs Lead Capture Page – Aren’t They The Same Thing?

Feb 122013

NO! A Contact Page is a Contact Page and a Lead Capture Page is a Lead Capture Page – DUH

What is a Contact Form? It is a form on your website that the visitor can fill out IF they have a question for you or want to talk to you. After they fill out the contact form, the onus is on you to respond to their inquiry.

That is fine as business is all about building relationships to get your prospects to know, like, and trust you, right? So your website visitor takes a look around your website and sees something they have a question about. They complete your form and you get back to them – this is all a good thing. You can decide when creating whatever form you are going to use, what fields you want them to fill out. In other words, you can customize your form.

HOWEVER, what if someone comes to your site and DOESN’T fill out your contact form? Will you know they were there? What if they didn’t have a question, or they found your site not clear enough, or your contact form was not easily accessible (things you CAN control)? How will you follow-up with them to see how you can help them if you don’t even know they were there? The answer is simple – you can’t!

Here is The Difference Between a Contact Form and Lead Capture Form

First of all, you are going to strategically place your lead capture form on your website where they CAN’T miss it. Yes, you can and should also do that with your contact form. But herein lies the difference. You WANT your website visitors to leave their contact information so you CAN follow up with them in a series of well-thought out and well-written auto-responders. Auto-responders are a series of emails sent out over a period of time (YOU decide the time between emails) that continue to provide value to your potential clients/customers who are now on your “list” because they have opted in to your list by completing your lead capture form. Your auto-responder campaign is ATTACHED TO your lead capture form so this process takes place behind the scenes and is activated by an “opt-in”.

Now why would you expect someone to just GIVE you their contact information? You shouldn’t unless you give them a reason to. You will give them something they need or want and in turn, they will give you their contact information. Value for value.

There are certain things to keep in mind when creating your lead capture form. First and foremost, is make sure it is seen above the fold and prominently displayed on your website. You also have a few different options. You can use the actual embed form code or you can create a banner that leads to a lead capture form where you are still collecting contact information. You might want to try a combination and see which works best.

You want to ask as few questions as possible when filling out the required fields of your survey/lead capture form. The less a website visitor is asked to do, the more likely they will do it. I always like to make the phone number field mandatory as I want a way to follow-up with my leads. If they aren’t willing to give me their phone number, changes are they would not be a valuable lead for me.

Example of A Lead Capture Banner

Example of A Lead Capture Image

Value for Contact Information

What can you give your prospects that they will perceive as valuable? Some say the e-Book is over-used, I, however, maintain that the quality and content of the e-Book will determine its value. If the content is relevant to your target and it is helpful, then it is still valuable. Where do you get an e-Book? Well there are plenty of places to purchase or get FREE e-Books but chances are that others are using the same e-Books. The BEST way to get your hands on an e-Book? Create your own. That’s right! Sound like a daunting task? Well, it isn’t and we will be back soon with a tutorial on exactly how you can create your own e-Book. For now, consider this. You are an expert on something. You have knowledge in your head that you can share with your target market. The process will consist of your taking that valuable content out of your brain and putting it into a format that you can share. Start thinking about what you have of value that you can share with your target and stay tuned for our tutorial…

Built-in Value to Exchange for Contact Info

There are other ways to offer value and the Free Lead System Forever from Priceless Possibilities is one of them!

How Does This System Trade Value For Contact Information?

The process is really quite simple. You give someone their OWN Free Lead System Forever for their contact information. They fill out YOUR form and in turn get the SAME Sales Funnel (that starts with your lead capture form that they JUST filled out to get THEIR Free Lead System) to turn around and start collecting their own leads. IF they have gotten a FREE Lead System from you – then there is the proof in the pudding that the process works, right?

What Exactly DO You Get With Your Free Lead System Forever?

What Are You Waiting For? Get YOUR Free Lead System Today!

http://flsf.salesfunnelduplicationsystem.com/

Your Own Marketing System

email marketing, Internet Marketing, Julie Weishaar No Responses »

Dec 162012

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This increased exposure for your business can increase your sales. Business owners know that more exposure to their business will yield more sales. Isn’t that why most businesses spend so much on placing continuous print advertisements? The main difference here is that our service cost a fraction of all other forms of advertising plus it is way more effective and yields much better results!

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Be Creative, Be Different, Be Remembered!

Brand Promotion, email marketing, Internet Marketing, video marketing No Responses »

Nov 032012

What Does Your Company Do Differently Than Your Competition?

Unless you are in some very obscure niche market, chances are you have a TON of competitors. What are you doing that makes YOU different than “them”?

You need to grab the attention of your target market so that you can establish and nurture a relationship with them.

How Do You Build And Nurture A Relationship With Your Target?

Build your list! Show your value by providing information that your target market needs or wants. What problems can you solve? Establish yourself as your industry expert so “they” know who to go to when they are looking for the solution you offer!

Are You Keeping up With The Trends?

The latest trend in business messaging and marketing is Video Marketing! Not sure EXACTLY HOW to use video in your marketing mix? Find out more here: The Power of Video & Why You Should Use It For Your Business.

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Email Marketing to Increase Sales

email marketing, Internet Marketing, video marketing No Responses »

Oct 232012

Maximizing Your Ability to Develop a Targeted Subscriber Base of Responsive Subscribers

When it comes to making money online and maximizing your ability to tap into some of the most profitable niche markets, developing a targeted subscriber base of responsive subscribers and customers is an important component in your marketing arsenal.

List building is all about connecting with your target audience by offering them high quality information and consistently working towards building a strong relationship with each and every subscriber. Email marketers collect leads using squeeze pages that are focused on specific topics, and include an “opt-in form” that includes text fields such as a visitors full name and email address, and acts as the doorway into your autoresponder system. These opt-in boxes are generated by your autoresponder provider and are embedded into the HTML code of your squeeze page template with just a few clicks of your mouse.

Each time a visitor to your squeeze page fills in their name and email address, they are added to your mailing list database, and become an active subscriber of your newsletter. Once a subscriber is a confirmed member of your list, you can begin sending follow-up emails that offer high quality and valuable information, such as articles, reports, links to blog posts, video guides and other information and resources that your subscribers would find useful.

List building helps facilitate the process of converting subscribers into active customers, since once your prospect has been added to our mailing list, you are able to develop a relationship with them by communicating with them directly through your follow-up email broadcasts.

In truth, there is no faster or easier way to maximize your online income than with a relevant, targeted and responsive mailing list. You can get 10x the work done in half the time when you are able to instantly touch base with a built-in customer base, who are interested in specific topics or niche markets. For example, with a mailing list you can simply create broadcasts that go out to your entire subscriber base that feature a blend of high quality information and content with promotional based offers and promotions.

Imagine the potential when you have an active subscriber base, right at your fingertips. You can email them any time you like, with fresh offers, high quality content and valuable resources that work towards helping you establish yourself within these niche markets, while building a solid relationship with your subscriber base.

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Local Businesses Don’t Need to Include Video in Their Marketing Mix

email marketing, Online video, video marketing No Responses »

Jul 312012

WRONG! Local Businesses DO Need Video Marketing

A lot of local business owners tell me that they don’t need video. It’s meant for online businesses, they say, and while they may have a website, their focus is on the brick-and-mortar side of things. Well, that’s all well and good, but here’s the thing. Your local customers are using the web to find businesses. If they want a restaurant to go to, they aren’t hauling out the Yellow Pages and seeing who’s listed. They’re turning to their iPhones, laptops and Blackberries to search what they are looking for. If you can’t be found online, then chances are many of your potential local customers will never find you.

One way to increase your online visibility is through video. Online video is just about everywhere. Good videos are readily shared and search engines, particularly Google, display online video in their listings. In short, video increases your chances of being found.

What role does video play specifically in your locally-based business?

It’s not just about being found, but also a question of familiarity and credibility. Video is a great way to literally speak to your prospective customers face to face.

Here are a Few Roles Video Can Play in Your Business:

Familiarity, Branding and Reputation: People do business with people they know. When your prospects and your current customers watch your videos, they feel they know you better. Video is an opportunity to get ‘up close and personal’ and the value is huge.

Increased Conversions: Video demonstrations on your product pages can dramatically increase your orders and inquiries. Think about it; if your customers see how your product works instead of just reading a description, they’d be more likely to buy, wouldn’t they?

Attract New Prospects: Publish helpful how-tos for your customers to increase customer satisfaction and loyalty. Your video ‘how-to’s are easily searched for online and your ideal target prospects can find your content too. For example, if you sell power washers and you have a video on “how to power wash aluminum siding,” you attract people who need the equipment you have to do the job. When you publish demonstrations or infomercials about certain products, web users can also find them through their searches. Whether they’re searching for specific brand names or products that accomplish a certain result, having that video information out there makes it easier for new prospects to find you.

Video can be added to just about every aspect of your marketing

It can be shown in your store in on-screen product demonstrations. You can send DVDs to potential customers and existing customers about new products and developments. You can create ‘welcome’ videos for your web site that increase familiarity with you and your business. Video demonstrations bring your product pages to life. You can use video in your email marketing to build stronger relationships, showcase your products and more. There is so much that can be done and now’s the time to get started.

These are some of the possibilities. Just imagine how video would work in your own unique business.

Now Let’s Say This In Video

Learn More About Video Marketing For Your Business

What is a Sales Funnel in Internet Marketing?

email marketing, video marketing No Responses »

May 032012

How Does a Website Visitor Turn Into a Customer?

Visitors come to your website. If they fill out your lead capture form they then become leads. By filling out your form, they have given you permission to send them emails. Those who buy immediately become customers. But what about those who are still undecided? They are still your prospects. So you send them a series of auto-responders, develop and nurture your relationship with your prospects by continuing to provide valuable information they need and want. Make your brand stand out and they will come back to you when they are ready to make a purchase. You have now completed your sales funnel: visitors, leads, prospects, customers and profit.

Want To Learn More About How You Can Earn Affiliate Commissions Using Sales Funnels and Much More?

You can view What is a Sales Funnel? on my Youtube Channel along with other videos about Small Business and Video Marketing.

Show The Benefits

Business, email marketing No Responses »

Apr 022012

Get Their Attention

Gain your reader’s interest by spelling out their problem and letting them know you understand how it feels to have that problem. The reader should say to himself, “Yeah, that’s exactly how I feel” when they read your copy. People are such strong creatures of habit that we rarely change our ways unless we feel great amounts of inconvenience, aggravation, or pain. In fact, companies are no different.

Most businesses trudge along doing the same old thing until things get so bad that they have to make a change. Consider the following way to sell garage door openers. How about telling a little story about what happens when your opener doesn’t work. “There’s nothing worse than getting home in the evening and not having your garage door open. It’s dark outside and after tripping on the porch step you search for your front door key. Finally, you find it only to scratch your new front door up trying to find the keyhole. Exhausted, you get inside and plop down on the couch just when you remember your car is still running in your driveway.…” We have all experienced something similar to this type of scenario and it clearly shows how faulty garage door openers can cause a ton of aggravation.

How Can YOU Help THEM?

When someone visits your website and opts in to your list, it is now the time to tell them how they will personally benefit from your product or service. Don’t make the common mistake of telling all about the features of your product without talking about the benefits. People are not so much interested in you, or even your product or service, but they ARE interested in what your product or service will do for them.

Get a piece of paper and draw a line down the center of the paper. Now write all the features of your product or service on the left. Think about the obvious benefits and not-so-obvious benefits of each feature and write them down on the right side of the paper. Most of the time your product will have hidden benefits that people won’t naturally think of.

For example, a hot tub not only soothes and relaxes your muscles but it also gives you an opportunity to talk to your spouse without interruptions. The hidden benefit is greater communication with your spouse and ultimately a better marriage!

Bullet point each benefit to make it easier to read. Think about every possible benefit your reader may derive from your product or service. In many cases, people will buy a product or service based on only one of the benefits you list.

How to Provide Value to Your Website Visitors

Watch How to Provide Value to Your Website Visitors on my Youtube Channel along with other videos about Video Marketing, Small Business Internet Marketing, and MyVideoTalk.

How to Generate FREE Leads for Your Online Business

email marketing, Julie Weishaar No Responses »

Feb 082012

What is Your Most Valuable Asset? The Answer is Your List!

The biggest problem for any Network Marketer is generating their own quality leads so they aren’t chasing friends and family. What would you think of a system that literally can generate FREE Leads so that anyone you bring into your business can have the same system generate FREE Leads for them?

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Floating Capture Forms (Unique list building tool)
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Capture Page Creator (Unlimited)
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Audio and Video Messaging
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Contact Manager
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How To Use Powerful Video Marketing Tools WITHOUT Breaking The Bank

Brand Promotion, email marketing, Julie Weishaar, Live Broadcasts, Marketing, Online video, video marketing 14 Responses »

Nov 302011

Are You Using Video For Your Business?

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Send Your Virtual Profile TO Your Target in a Video Email

email marketing, Marketing, Online video, video marketing No Responses »

Oct 082011

Build it and They Will Come, Right?

WRONG!

If You Buy a Telephone, Does it Start Ringing?

That depends. Does anyone know your phone number?

Even if a business owner truly doesn’t see the need for Internet marketing, just the fact that competitive companies in the same industry do have a web presence, in and of itself, is reason enough to make darn sure you are on the web too. Seems pretty obvious yet it isn’t so obvious to many people.

I have actually personally had a conversation recently with someone who wanted to write and distribute a newsletter. I am a big fan of newsletters, having run a non-profit association for years. It was my number one way of communicating with our membership on a monthly basis. I asked for contributions from members, ran “member of the month” contests and shared industry-relevant information as well as association news. So I definitely agree that newsletters are a great resource. However, this person I was conversing with, when asked how he would distribute his newsletter, responded with “there will be a sign-up form on my website.” Sounds great. Now how are people going to get to the website? He didn’t have an answer to my question. He didn’t understand or agree with the importance of Internet marketing. Good luck to him getting his newsletter out.

Send Your Message TO Your Target with Video Emails

Ok so you have built your website and optimized it for SEO. You STILL have to wait for THEM to come to YOU OR you can go to them. Your best bet is a combination of both. Drive traffic to your website AND send your message to your targeted email list (that you have been building from the traffic you have driven to your website)

Click The Play Button To Watch A Video Email Virtual Business Profile

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