Now You Can Brand Your Youtube Videos With InVideo Programming
Youtube is helping us drive viewership to a specific video and reinforce our channel branding with their latest feature “InVideo Programming“.
Those of us who create our own videos already know the importance of branding and calls to action and we have been including our brand and contact information in our videos. Now Youtube has made it even easier by allowing you to add your “brand” that is hyperlinked to your Youtube Channel RIGHT inside your video. You can choose if you want it to appear throughout the entire video or only in a specific place.
Get Started Engaging your Audience With InVideo Programming
Simply go to your channel settings. Select “InVideo Programming” from “Channel Settings”.
Now It’s Time to Feature Your Youtube Channel
Your first option is to feature your channel which will run throughout ALL your videos to reinforce channel branding. You can use your Youtube logo or upload a custom image. You can use a JPG, non-animated GIF, BMP or PNG file. Transparency is supported. Your image needs to be square and should be 800px by 800px and no larger than 1MB. Once you select your image, you can choose both the display time and location of your image. This image will show up on your video where and when you want it to, hyperlinks directly to your Youtube Channel, making it easy for people to subscribe to your channel.
Which Video Do You Want To Feature?
Do you have an older video you want to drive traffic to? How about featuring it on your current videos? Your settings are not etched in stone. You can go back and change your feature video whenever you want to. Position, display-time, and duration are variables that you get to choose from.
The Icing on the Cake: Youtube will be launching a way to track all your InVideo Programming campaigns by downloading a report! Go ahead and give it a try. Let us know what you think of Youtube’s new features!
How to Drive Viewership to a Specific Video and Reinforce Channel Branding Using InVideo Programming
Learn More About How to Incorporate Video In Your Marketing Mix!